The Project
Parable Christian Book store of St. Joe MI. approached our retailing class in hopes of finding new ways to reach a broader audience than they already have. We were split into three teams here are the visuals of my portion of the project.
My Role
I was given the responsibility to bring the promotion Ideas of all three teams ideas to life using design tools and mockups.
Engaging with Children
Use inviting design to get the attention of children with a promotion geared toward them and their parents.
This team wanted me to use colors that are known to be inviting to children while making an incentive for the parents as well.
Bulletin Fillers
For many small town christian bookstores it is very important for them to be able to find ways to create a connection between the churches around them. We used a hypothetically book signing as a way to get more people into the doors.
Subscription Box
People enjoy gifts because of the surprise and anticipation. Receiving a subscription box every month resembles receiving a gift. This team wanted to give a sense of repetition to be able to create a sense of connectivity.
Instagram Revamp
The Current Instagram lacked an identity that was engaging to the audience that they were looking for so i decided to mock up an alternative page that would be able to showcase events happening at the store, sales and even giveaway winners and etc.